The little dog of alcohol delivery.
Booze Hound is a boutique alcohol delivery service that only delivers to the eastern suburbs of Sydney. For their new brand identity, we leaned into the gritty, local, hound-loving personality they naturally embodied.
The positioning of “the little dog of alcohol delivery” is a nod to both the name, the owner’s family dog, and the brand’s small business roots, in contrast to the big delivery companies it competes with.
We redesigned the website and ordering system from the ground up, with all new UX, product categorisation, illustration and copy - bringing the new brand personality through on every level. We also ran OOH, relaunched and filmed a bunch of low-fi content for their Instagram account and created a suite of paid assets.
