Comedy Sets
In 2021, search interest for Anytime Fitness was at an all time low. But searches for online workouts, UFC replays, butter chicken recipes, and some pretty weird stuff were on the rise. So to catch the attention of content-hungry Aussies and create relevancy for Anytime Fitness (on a $10K budget) we created ‘Comedy Sets’ – a YouTube campaign that targeted trending topics with jokes. Best of all, it achieved a 423% increase in search interest.
Webby 2021 / Best Use of Data Driven Media
