Jac is a cross-platform creative with conceptual, digital, CRM, and journalism experience, specialising in big brand ideas and tone of voice development.

Ok, I’ll stop talking in the third person now. It’s getting weird. I’m a senior writer, a creative thinker, and an impossible Jacqueline Kennedy to find on Google. 

During my 8 years at agencies in Melbourne and Sydney, I’ve redefined a period underwear brand’s voice, created a VIP toilet at a music festival, worked on industry-leading CX projects, launched a campaign to boost gym confidence, written hundreds of targeted dad jokes, won a pitch promoting the past, and published a book. All in between my leadership role on Razorfish’s Next Generation Board, attending AWARD’s Creative Leadership Course, and studying philosophy at the University of Sydney. 

When I’m not ordering soy caps like they’re loo paper in lockdown, I’m taking photos of my dog, making pasta from scratch or making content for my mum’s art gallery. 

Clients I’ve worked on:
Modibodi, PUMA, Qantas, American Express, Telstra, Anytime Fitness, Suncorp, Toyota, Proctor & Gamble, Lenovo, Fancy Feast, Ancestry.com, Cerebral Palsy Alliance, Tourism Australia.

This website features my campaign and creative work, for more copywriting-specific examples, check this out.