Period swimwear. Mind-blowing.
People are sceptical about how leak-proof swimwear will work in the water. And the truth is, it is kind of hard to believe. So, for Modibodi’s summer swimwear collection, we worked with the amazing photographer, Sarah Adamson, and leaned into the fact that the product is mind-blowing. It works like magic. You don't even have to think about it.
This campaign ran across everything. Here’s a few of my favourite lines and assets.