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There Could Be More To Your Story / Ancestry

 

There could be more to your story.

Helping Saatchi & Saatchi out on a pitch for Ancestry, our campaign idea ‘There Could Be More To Your Story,’ won the pitch and became their first piece of work for the brand. It aims to inspire curiosity in Australians who want to know more about their past and discover weird, wild and wonderful family history.

 
 
 
 

Bringing the historical data to life.

Once users find their family stories through Ancestry, they’re left with a summary that doesn’t do their history justice. So we created a digital idea called ‘Past Portraits’ that uses data visualisation to transform their discoveries into a unique piece of artwork.