The Change Room.
To celebrate the 2023 Women’s World Cup, and the release of the latest PUMA x Modibodi range, we launched a global campaign for girls to swap their white shorts for a leak-proof pair, at a time when the conversation around white shorts in sport dominated the media. We created an activation where grassroots athletes in Australia, the UK and Germany (Online) could swap their shorts, and try Modibodi’s leak-proof technology for themselves.
The activation was supported by an ATL campaign that spoke to
the trustworthiness and leak-proof technology of PUMA x Modibodi sportswear.
Shot by Juliet Taylor and featuring a real Australian soccer team,
the ads appeared online and OOH across the UK and Australia.
